My name is Kathryn Houghtaling, a professional graphic designer and art director who
is passionate about delivering high-quality creative solutions to creative problems.
 

I am an award-winning designer whose background includes work on national & international campaigns for leading automotive, medical, fashion, publishing as well as
various other corporate brands. 

 

I deliver out-of-the-box concepts, dynamic visuals and innovative strategies for online and print delivery.

 

 Currently drive leading market shares, record-setting response rates and customer base expansion. Create and manage deliverables for in-house and outside teams to lead
all phases of nationwide automotive finance & insurance campaigns.

Representative clients include BMW, Audi, Mercedes, Tesla, McClaren, Maserati, Nissan dealerships and many other prestigious auto brands.

 

Lead teams in the development, design and production of sales-driven, brand-extending and cross-channel campaigns including websites, print ads, social media, product launches, brochures, advertisments, banner ads, billboards, iPhone campaigns, logos,
product packaging and more.

 

Art-directing and project managing multimedia campaigns and collateral that captured strong business results, including: - Product launches exceeding sales goals by up to 50%. - Rebranding initiatives elevating client from #5 to #2 market share nationwide. - Site redesigns propelling traffic and e-commerce sales increases of up to 12% and 20%, respectively.
Direct-mail and opt-in campaigns securing response rates of up to 15%.

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